Turning Dutch American Cultural differences into profitable international expansions and successful partnerships
The number one reason for failed international expansions is miscommunication and cultural differences.
Research suggests that 70% of international ventures fail due to miscommunication and a lack of cultural understanding impacting the bottom-line*. The way Americans do business may appear similar, yet there are many small difference from the way Dutch do business. It is these small differences that either positively or negatively impact your bottom line.
Why does my customer say they like my product but they are not buying?
Why are my presentations and my website not having the expected impact?
Why is employee turn over high?
Why are my partners / employees not responding as agreed?
These are just a few examples of miscommunication, based on cultural differences.
DutchAmericanConnection helps Dutch companies, entrepreneurs and Dutch/American teams connect across cultures to achieve team synergies, increase employee retention, and boost profitability. Taking the best of both cultures and valuing the differences will allow you to connect with your American partners, customers, and employees and give you a distinct competitive advantage that will lead to a successful market introduction, high employee satisfaction, and a profitable business.
*Drews & Lamsons: Market Entry into the USA
10 Insights for Working with Americans
Download my free guide “10 Insights for Working with Americans” to find out how you can connect with your American employees, partners, and customers to increase efficiency and decrease the risk of painful and expensive miscommunications.