American Thanksgiving and what this means for you!

This Thursday, November 28th, Americans will celebrate Thanksgiving—an important holiday in the United States. But what is Thanksgiving, and how might it affect your communication with American partners, team members, and customers?

What is Thanksgiving?

Thanksgiving dates back to the early settlers (Pilgrims) in the 17th century. It was the Pilgrims' first successful harvest in the New World, which they celebrated with a shared meal as a way to say “thank you” to the Native Americans, who had helped them survive their first year.

These days, Thanksgiving is celebrated on the fourth Thursday of November and revolves around gratitude, relaxation, and spending time with loved ones. Families and friends gather for an elaborate feast featuring dishes like turkey (the star of the day), stuffing, mashed potatoes, sweet potatoes (sometimes topped with marshmallows!), cranberry sauce, corn, and pumpkin pie for dessert! The day often includes communal cooking, watching American football, or taking walks.

How Does This Affect Your Business Communication?

Holiday Greetings

  • Don’t be surprised if your American counterpart wishes you a "Happy Thanksgiving." This week, everyone will wish anyone they communicate with a Happy Thanksgiving! You can explain that Thanksgiving is not observed in the Netherlands.

  • Proactively wishing them a Happy Thanksgiving is a thoughtful gesture that will be appreciated.

Office Closures

  • All (non-essential) offices in the US close on Thanksgiving Day (Thursday) and often also the following day (Friday), giving employees a long weekend.

  • Expect limited responses starting Wednesday afternoon (US time), as many leave early to begin their travels.

After Thanksgiving

  • On the Monday after Thanksgiving, it’s appropriate and relationship-building to ask about their Thanksgiving celebration. Questions like, "How was your Thanksgiving?" or "Did you travel or host?" show interest and help strengthen rapport.

Dutch American Cultural Differences

This is just one example of how Dutch and American culture differ. Understanding the importance of American holidays and celebrations is crucial for a successful expansion into the US.

For over 10 years, I have helped Fortune 500 companies, scale-ups and individuals understand the intricacies and advantages of communicating across cultures, turning cultural differences into competitive advantages. Let me help you prepare for your interactions with American partners and clients, and improve Dutch-American collaboration. Simply reply to this email or schedule a free 30-minute assessment here.

Top 10 insights for working with Americans

Are you thinking of expanding your business to the US? Are you currently working with Americans, but not getting the results you expected? Download my free guide “Top 10 Insights for Working with Americans” to better understand the American way of doing business and how you, a Dutch entrepreneur, can use these cultural differences to your advantage!

Hi, I'm Annette, owner of Dutch American Connection. With over 15 years experience empowering expats and entrepreneurs to thrive in the US, my mission is clear: to equip Dutch entrepreneurs and Dutch/American teams with the essential tools and insights for successful expansion into the American market. By bridging cultural gaps and leveraging their unique strengths, I guide Dutch companies on how to do business in the USA!

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