Why storytelling is one of the most powerful tools in the US market!

Pitching successfully to Americans

When entering the U.S. market, many Dutch entrepreneurs focus on perfecting their product pitch: clear features, competitive pricing, impressive results. However, in the U.S., facts alone rarely win hearts or deals.

Americans are wired for stories, they learn to communicate through stories from an early age onwards. It’s how they connect, remember, and decide. Whether you’re convincing an investor, motivating your team, or closing a client deal, storytelling makes your message stick.

A strong story:

• Shows the real-world impact of your solution.

• Builds emotional connection and trust.

• Makes your vision memorable and repeatable.

A list of features informs. A story transforms.

One founder I worked with shifted from presenting technical specs to telling the story of a customer whose life was changed by their product. The result? The same message: but now people leaned in, remembered, and invested.

In my workshops "Doing business with Americans, successfully", this is one of the many things we practice: how to frame your story in a way that resonates with Americans: so your message isn’t just heard, but felt. We just did this during the last workshop, and adding storytelling was one of the main take aways for the participants.

👉 Are you ready to make your story your competitive advantage?

Want to achieve success in the US market? Be the first to know when the next workshop about doing business with Americans successfully is scheduled, sometime in January / February 2026. Add your name to the list here!

I look forward to helping you achieve success in the U.S. market!

//Annette