
Onboarding
Collaborate with Dutch American Connection to design a dynamic onboarding program, ensuring that new American employees experience the differences in management, communication, and workplace behavior between the Netherlands and the United States for a faster and smoother integration into the company.
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Case Study:
A Dutch company hired a US sales manager and invited the manager to the Netherlands for a 2-week introduction program. On Saturday, the CEO hosted the US sales manager for dinner at his house. During the evening, the sales manager played soccer with the CEO's kids, helpoed the CEO cook and helped set the table, making him feel right at home.
However, upon returning to the US, tensions between the CEO and the sales manager started to escalate. Recognizing the situation was becoming unsustainable, the company turned to Annette van der Feltz of Dutch American Connection to investigate the matter. It quickly became apparent that the US sales manager had interpreted the CEO's hospitality as a sign of personal friendship – after all, he had been to the CEO's house, met his family, and spent a Saturday evening with them. On the other hand, the CEO believed their relationship was strictly professional, despite enjoying the evening.
Once the root cause of these tensions was identified, the CEO and the sales manager were able to clarify their expectations. This newfound understanding allowed the sales manager to thrive in the US, eventually expanding his team to include eight members.
The moral of this story is clear: when onboarding employees from different cultures, design a program that takes into account both cultures, highlights differences in business styles, and creates ample opportunities for open discussions to align expectations and agree on the way forward. And if you are inclined to invite the new employee over for dinner - opt for a restaurant rather than a personal home, as this can send a different message across cultures.
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