Powerful ways to fuel US growth
“Commitment attracts success. It is important to understand how to build commitment with your US partner”
Sophie Boutelegier, Expandify.eu
When expanding to the USA, working with a local partner can be one of the most powerful ways to fuel your growth engine. But did you know that the American partner’s expectation of a successful collaboration often differs from a European partner’s expectations? The foundation of a strong partnership is built on a shared vision of success and responsibilities! But where and how to start in the search for the perfect US partner?
Sophie Boutelegier shares what makes a European American collaboration successful. Sophie is the owner of Expandify, a California based consulting firm which helps European businesses build a strong expansion strategy for rapid implementation.
Sophie and I will continue the conversation on what makes Dutch American collaborations successful on 19 April 2023 at 5 PM CET. We will be joined by the CEO of a Dutch company which successfully expanded into the US, using local partners. Join us by sending me an email.
What you will learn:
3 things you need for a successful European/ American partnership
How to determine if you are ready to take the leap and expand in the US
What most European companies do wrong when working with a US partner
How the American and Dutch perceptions of risk differ, and how to manage risk
Are Americans loyal? How can you make sure they stay committed to the partnership?
Resources
Culture Guide - Top 10 insights for doing business in the US
Connect with Sophie on LinkedIn
The Culture Map - insightful book about cultural differences. A fun and easy read!
Share your thoughts!
I would love to hear your experiences partnering with US companies! What was your “lesson learned”? Feel free to share your experiences by simply clicking here
Want to know more about successfully doing business in the US
and how you can use the Dutch American differences to your advantage?
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