the WHY and WHAT of intercultural Communication
A lot of businesses expanding internationally are aware of cultural differences, and how these differences can have a some kind of impact on doing business abroad. But what are these differences? And why do they matter?
In this episode, I will delve into what cultural differences are and why you should pay attention to them to be successful and profitable when expanding to the US. I will explain the major differences Dutch companies should be aware of, provide solutions and what you should pay attention to.
What you will learn
What is intercultural communication, more than communication between cultures.
Why should you be aware of cultural differences?
What are the most important differences between the American and Dutch way of doing business?
How these differences can create an advantage for Dutch companies doing business in the US
Resources
Culture Guide - Top 10 insights for doing business in the US
DVITUS - Dutch Ventures in the US. A report looking at small to medium sized Dutch companies and their experiences expanding into the US market
The Culture Map - very insightful book about cultural differences. A fun and easy read!
McKinsey’s report: Diversity matters. The advantages of having a culturally diverse team
Share your thoughts!
I would love to hear your experiences doing business in the USA? What was your “lesson learned”? Feel free to share your experiences by simply clicking here
Want to know more about successfully doing business in the US
and how you can use the Dutch American differences to your advantage?
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