What makes a Dutch venture in the US successful?

Most entrepreneurs are aware of the cultural differences between the US and the Netherlands - but don't pay much attention to them until they are doing business in the US and things don't go as planned. Your potential customer or investor may stop paying attention 5 minutes into your presentation if you have not adapted your pitch to the US expectations, or your US hires leave the company a few months after starting. Just some small differences in communication that have a huge impact………

In this episode of The Dutch American Connection podcast, I have a conversation with Floor Bergshoeff of TABS about the year long research project she did on Dutch Ventures in the US (DIVTUS). Floor describes what makes a Dutch venture in the US successful, how to pitch to your American partner or investor, how Dutch and American marketing strategies differ, and the secret to managing US employees - to name a few of the many tips and tricks shared in this podcast.

70% of foreign businesses doing business in the US fail because of lack of communication and lack of intercultural understanding

-Floor Bergshoeff

What you will learn:

  • How to pitch to American partners, customers and investors

  • Where to start when considering expanding to the US

  • Turning cultural differences into opportunities

  • How marketing in the US is different from marketing in the Netherlands and how you can bridge this difference

  • What cultural differences are most subtle yet have the highest impact on doing business in the US

  • What to look out for when hiring American employees

  • How to build a US / Dutch team

  • Trends and other lessons learned from Dutch ventures in the US

Resources

DVITUS - Dutch Ventures in the US - report

TABS - Trans Atlantic Business Services

Culture Guide - Top 10 insights for doing business in the US

Connect with Floor Bergshoeff on LinkedIn

Netherlands Business Support Office (NBSO)

NL in Business - Supporting Small and Medium Enterprrises 

The Culture Map - very insightful book about cultural differences. A fun and easy read!

Share your thoughts!

I would love to hear your experiences doing business in the USA? What was your “lesson learned”? Feel free to share your experiences by simply clicking here

 

Want to know more about successfully doing business in the US

and how you can use the Dutch American differences to your advantage?

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Critical Success Factors for your US business location!

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The ROI of preparation - You don’t know what you don’t know