Avoiding costly mistakes when branding your website and product internationally
How long will the average user stay on a web page before leaving? Not very long.
Why do they leave? Because the value proposition is unclear and users do not immediately find what they need.
How do you keep the attention of a potential customer to your website? One way is to tailor the contents and lay out to the local audience, and not just translate your website into the local language.
The objective of visiting a website varies per country, as does the way buying decisions are made. Time for The Dutch American Connection podcast to learn more about these differences with New York based Dutch designer, Pierre Janssen of LUSHmedia. We talk about why and how to tailor your website to the local market, what these differences mean for your website and your brand when expanding internationally, and how to attract customers in new markets.
“Websites in the US will be built with the understanding a child should be able to understand and navigate them vs European websites are which focused on a more mature audience. In the US a website is (more often than not) built to sell something in contrast to European websites which are meant to convey information.” ~Pierre Janssen
What you will learn:
How cultural differences manifest themselves in branding and website design
The many reasons translating your website to the local language will turn away potential customers and partners
What Europeans expect of a website and what Americans expect of a website (and they are very different!)
What message a badly branded website sends your customers
Why US websites have a different lay-out than Dutch websites
Why it is so important to bring in a local resource
Why you can't create one website for both Canada and the US
Resources
Culture Guide - Top 10 insights for doing business in the US
Connect with Pierre Janssen & LUSH Media on LinkedIn
The Culture Map - very insightful book about cultural differences. A fun and easy read!
Share your thoughts!
I would love to hear your experiences with branding and adjusting your website? What was your “lesson learned”? Feel free to share your experiences by simply clicking here
Want to know more about successfully doing business in the US
and how you can use the Dutch American differences to your advantage?
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