The Secrets of American Marketing
Should you adapt your marketing strategy when entering the US market?
Absolutely! American consumers have distinct expectations compared to their Dutch counterparts when it comes to marketing. Therefore, it's crucial to tailor your marketing approach accordingly.
But how exactly should you adjust your strategy to resonate with the US audience?
Here are some tips:
!! Americans tend to be Action Oriented
Americans appreciate “getting to the point” quickly: when making a presentation, spend little time on the background info, detailed statistics and quickly tell your American audience “what’s in it for them,” or risk losing the attention of your audience.
!! Americans tend to be Risk Takers
Americans tend to be risk takers compared to the Dutch. In fact, failure is often seen as the first step to success. Don’t be afraid to mention your failures, but only if they taught you a lesson!
!! Americans Strive to be Winners
Winners breed winners, so it is important to surround yourself with winners. How do you surround yourself with winners? Two tips: dress like a winner, and network like a winner. So go ahead and accept that offer to meet for coffee or be introduced to someone, even if it isn’t obvious how this person might help you. They may be able to introduce you to someone who can help you.
!! Americans Chart Their Own Success
When comparing American commercials to Dutch commercials, have you noticed how it is not the product and its features that are highlighted, but instead a feeling and an emotion that is created and associated with the product? So don’t focus on the amazing features your product has, start out by creating a vision, and how your product will make your customer successful! Your product is the vehicle that will deliver their vision.
Want to know more about how YOU can bridge the Dutch American cultural differences?
Let’s talk how I can help you and/or your team optimize collaboration with Americans. Simply reply book a free, 30 minute assessment on how I can support you in your US expansion here!
Hi, I'm Annette, the owner of Dutch American Connection. With over 15 years of experience empowering expats and entrepreneurs to thrive in the US, my mission is clear: to equip Dutch entrepreneurs and Dutch/American teams with the essential tools and insights for successful expansion into the American market. By bridging cultural gaps and leveraging their unique strengths, I guide Dutch companies on how to do business in the USA!