a key part of establishing a bond of rapport and respect with your American business partner is to practice Humblebrag. Casually drop famous names and sprinkle conversations with impressive accomplishments without drawing too much attention to them.

Why Dutch entrepreneurs should be less humble and more straighforward in their presentations. This is an essential part of being succesful in the USA. Be confident. Focus on success. USe positive and powerful language

American businesses love the opportunity to work with Europeans, with the Dutch ranking highly in their preferences. But why do Americans like to work with the Dutch, and how can the Dutch use this to their advantage when expanding business to the US?

What does Freedom mean for American business culture? How can Dutch entrepreneurs change the way they do business to adjust to the American business culture ?

Should you discuss US elections?

Having lived and worked in several countries is not enough to successfully communicate in a global environment

A global mindset is a must doing business internationally

Should you adapt your marketing strategy when expanding to the US? How?